Other
- 2024.03.05
- President Furuya, the fifth-generation head of the Matsuya founding family (Cambrian Palace)
"Cambria Palace" shone a spotlight on the challenges faced by President Furuya, the fifth-generation head of the Matsuya founding family, as he blazes a new trail at the intersection of tradition and innovation. It was really great!
The text carefully depicted the company’s deep respect for the brand’s value, its commitment to always keeping the customer’s perspective in mind, and its dedication to continuing to grow alongside the local community.
Based on “safety and peace of mind” and “credibility and trust,” we blend enduring value with modern innovation to truly embody the concept of “benefit for all three parties.”
At the end, Ryu Murakami described it as “modest charm.”
A charm that cannot be measured by numbers alone—one that is imbued with humanity and thoughtful consideration. I sense this in email exchanges, in the atmosphere at board meetings, and in conversations with employees.
I've come to like Matsuya even more.









































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