Media Coverage

2024.02.28
TV Tokyo’s “Cambrian Palace”: The Face of Ginza and Asakusa!? “Matsuya”’s Survival Strategies in the Face of Adversity

Tomorrow, Thursday, February 29, starting at 11:06 p.m., the episode of “Cambrian Palace” will feature “Matsuya,” where I serve as an outside director.

"Sales in the department store industry, which is gradually recovering from the decline in inbound tourism, have increased for two consecutive years. However, sales remain at roughly half of their 1991 peak. Amid this so-called ‘winter era’ for department stores, ‘Matsuya’—which operates two stores in Ginza and Asakusa—stands out as an anomaly.While a growing number of department stores are shifting toward a tenant-based business model that relies on rental income, “Matsuya” continues to operate independently, and its Ginza store is projected to achieve record-high sales for fiscal year 2023.Amid the ever-accelerating trend of “moving away from the traditional department store model,” how is this long-established, mid-sized department store chain trying to survive? We take a close look at its challenges.

Comment from President Takehiko Furuya: “Since they covered the story in such great depth, it’s sure to be a must-see.”

I'm looking forward to it!

TV Tokyo’s “Cambrian Palace”:
The Face of Ginza and Asakusa!? “Matsuya”’s Survival Strategies in the Face of Adversity