CREATIVE KIDS TOP Other Asahi Advertising Award Ceremony

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2023.07.06
Asahi Advertising Award Ceremony

The Asahi Advertising Awards ceremony, established in 1952, is celebrating its 71st anniversary this year.

The Digital Collaboration Division was launched this year, and I served as a judge.

Congratulations to all the winners!

https://www.asahi-aaa.com/backnumber/2022/

https://prtimes.jp/main/html/rd/p/000001523.000009214.html

The judging process was a lot of fun. That’s because I came across so many expressions that made my heart flutter!

It’s something only a newspaper as a medium can do—yet it goes beyond traditional newspaper advertising.

While starting with paper, it extends into the digital realm, space, and society.

I was able to encounter many such expressions.

And in the General Category, I came across projects that, far from merely expanding the medium, were actually transforming it.

With a little ingenuity, paper media can be transformed into a different form of media.

Not only does it convey the intended message effectively, but it also brings new inspiration, discoveries, and smiles.

It was brimming with ideas like that.

Of course, there are likely to be many hurdles—such as technical challenges and cost issues—to overcome before this can take the form of a “newspaper ad.”

However, I feel that the ideas here will once again pave the way for a new future in expression.

I reunited with Tomoe Shinohara, who also served as a judge for the Digital Ehon Awards, for the first time in a while♪

She was as charming as ever—and absolutely wonderful.


　

Profile


  • Digital Picture Book Author

    Professor, Keio University; Ph.D. (Policy and Media)
    Director, B Lab
    Chairperson, Learning of Tomorrow (General Incorporated Association)
    Chairperson, CANVAS

    After graduating from the Faculty of Engineering at the University of Tokyo, he served as a visiting researcher at the MIT Media Lab before founding the NPO CANVAS and the Learning of Tomorrow Association, a General Incorporated Association, and assuming the role of representative. He serves as an outside director for Matsuya Co., Ltd., Fuji Media Holdings, Inc., and Digital Garage, Inc.
    He has served on various government committees, including the Information and Communications Council of the Ministry of Internal Affairs and Communications, as well as the NHK Central Broadcasting Program Council. He also serves as a director of the Digital Signage Consortium, among other roles. He holds a Ph.D. in Policy and Media.
    His publications include *Turning On Children’s Creativity!*, *What Are Smart Kids Doing on Their Smartphones?*, *The Forefront of Online Education in Japan: Considering Learning in the Post-COVID Era*,“What Is Programming Education? 45 Questions Parents Want to Know,” and “Declaration on Digital Education.” He has also provided supervision for numerous works, including “Ah, I See! Programming Education for Parents and Children Through Manga.”