CREATIVE KIDS TOP Other “Yoshimoto Kogyo’s Promise”

Other

2020.09.13
“Yoshimoto Kogyo’s Promise”

I read *Yoshimoto Kogyo’s Promise* by Yoshimoto Chairman Hiroshi Osaki and Nobutaka Tsubota, author of *Biri Gyaru*. When read alongside *Those Who Laugh Sleep Best: The Story of Hiroshi Osaki, President of Yoshimoto Kogyo*, the narrative of Mr. Osaki’s journey to becoming president and his subsequent career comes together.

A brilliant, genius executive who cherishes every aspect of Yoshimoto’s culture over the past 100 years while looking ahead to the next 100 years and toward the world, continuously creating new businesses in a multifaceted way.That’s true, but he doesn’t really come across that way. Mr. Osaki’s charm can’t be captured by such clichéd words, but Mr. Tsubota brings it out brilliantly. Mr. Tsubota is, after all, a genius of a different dimension himself. I’m so happy that the portrayal of Mr. Osaki here is so true to life.It’s amazing how he manages to make the story this entertaining and compelling by portraying Mr. Osaki completely unpretentiously, just as he is in real life.Chairman Osaki, President Okamoto, Mr. Tsubota, the Yoshimoto family, and the Yoshimoto company itself—they all possess such momentum and humor that they seem capable of sweeping the entire planet along with them while laughing. I’ve never seen such a mysterious ecosystem.

Looking back on my life so far, I haven’t really followed a path that would typically lead me to have any connection with Yoshimoto, but I’m grateful for the good fortune of having crossed paths with them. Next, I’d love to read the stories about Mr. Ozaki and Mr. Okamoto. And I’m so happy to have made even a small appearance in such a wonderful book (*^^*)


　

Profile


  • Digital Picture Book Author

    Professor, Keio University; Ph.D. (Policy and Media)
    Director, B Lab
    Chairperson, Learning of Tomorrow (General Incorporated Association)
    Chairperson, CANVAS

    After graduating from the Faculty of Engineering at the University of Tokyo, he served as a visiting researcher at the MIT Media Lab before founding the NPO CANVAS and the Learning of Tomorrow Association, a General Incorporated Association, and assuming the role of representative. He serves as an outside director for Matsuya Co., Ltd., Fuji Media Holdings, Inc., and Digital Garage, Inc.
    He has served on various government committees, including the Information and Communications Council of the Ministry of Internal Affairs and Communications, as well as the NHK Central Broadcasting Program Council. He also serves as a director of the Digital Signage Consortium, among other roles. He holds a Ph.D. in Policy and Media.
    His publications include *Turning On Children’s Creativity!*, *What Are Smart Kids Doing on Their Smartphones?*, *The Forefront of Online Education in Japan: Considering Learning in the Post-COVID Era*,“What Is Programming Education? 45 Questions Parents Want to Know,” and “Declaration on Digital Education.” He has also provided supervision for numerous works, including “Ah, I See! Programming Education for Parents and Children Through Manga.”