CREATIVE KIDS TOP Other Event on June 23: “STAY HOME · NEW NORMAL: What Digital Signage Can Do Now”

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2020.06.12
Event on June 23: “STAY HOME · NEW NORMAL: What Digital Signage Can Do Now”

DSC is hosting an event titled “STAY HOME・NEW NORMAL: What Digital Signage Can Do Now.”Since the declaration of a state of
emergency, restrictions have been placed on the use of “facilities frequented by large numbers of people,” and a nationwide “request to refrain from non-essential outings” has been in effect.
With fewer people using trains and stations, retail and food service establishments closed, and events canceled, the advertising, sales promotion, and entertainment sectors—where digital signage plays a key role—are facing difficult circumstances.
Even in this environment, however, we have seen numerous cases where the fundamental principle of digital signage—"delivering messages tailored to the people who are there at that moment"—has been put into practice.
In this seminar, we will introduce outstanding use cases from the advertising and sales promotion sectors. Members of the Marketing Lab Subcommittee, representing various fields, will then engage in a panel discussion to explore what is required of the
digital signage business at a time when adapting to a “new normal” is essential. We
hope you will join us!

Please click here for more details.


　

Profile


  • Digital Picture Book Author

    Professor, Keio University; Ph.D. (Policy and Media)
    Director, B Lab
    Chairperson, Learning of Tomorrow (General Incorporated Association)
    Chairperson, CANVAS

    After graduating from the Faculty of Engineering at the University of Tokyo, he served as a visiting researcher at the MIT Media Lab before founding the NPO CANVAS and the Learning of Tomorrow Association, a General Incorporated Association, and assuming the role of representative. He serves as an outside director for Matsuya Co., Ltd., Fuji Media Holdings, Inc., and Digital Garage, Inc.
    He has served on various government committees, including the Information and Communications Council of the Ministry of Internal Affairs and Communications, as well as the NHK Central Broadcasting Program Council. He also serves as a director of the Digital Signage Consortium, among other roles. He holds a Ph.D. in Policy and Media.
    His publications include *Turning On Children’s Creativity!*, *What Are Smart Kids Doing on Their Smartphones?*, *The Forefront of Online Education in Japan: Considering Learning in the Post-COVID Era*,“What Is Programming Education? 45 Questions Parents Want to Know,” and “Declaration on Digital Education.” He has also provided supervision for numerous works, including “Ah, I See! Programming Education for Parents and Children Through Manga.”