CREATIVE KIDS TOP Other TIG Interactive Video Technology

Other

2019.10.16
TIG Interactive Video Technology

Thanks to an introduction from Ms. Tsubota of “Biri Gyaru,” I had a meal featuring some delicious meat with Mr. Kobayashi, the CEO of TIG, a company specializing in interactive video technology.
Well, actually, the important thing isn’t the meat—it’s TIG.
TIG is a technology that lets you access related information just by tapping on objects appearing in a video.
For example, if you tap on your favorite outfit in a fashion show video, you can immediately access the purchase site.
In a tourism video on a digital sign, you can tap a place you want to visit and save it, and it will show you the best route. You can even take that information home on your smartphone. Do you want to go to a hot spring? Go shopping? Sightsee? You can even add branching paths to the video.
Interactive video!
http://www.paronym.jp/
Watching
this reminded me of “Hyperlink TV,
” which Professor Mike Bob showed me at the MIT Media Lab 20 years ago. As the name suggests, it embeds links within TV images.If you clicked on the necklace worn by a woman on the screen, the price and details of the item would pop up on the same screen. Clicking on a fish dish would switch the scene to one showing the fish being prepared. Clicking on the fish itself would then bring up a scene of a boat heading out to sea to catch fish. It was a technology for linking one video to another.
Another project from Professor Mike Bob’s research that comes to mind is“Vision TV.”
The viewers’ faces are displayed at the bottom of the TV screen, and the face of whoever starts speaking comes to the forefront. It’s a technology that creates a shared space between the program and the people watching it. It helps build communities within a virtual space.
Oh, that’s right—I just remembered. Nearby, Professor Andy Lipman gave a demonstration of the “Throwable Remote.”When you throw a tennis ball at a screen showing a baseball game, the screen switches to a tennis match. Throw a basketball, and it switches to an NBA game.
Ah, that brings back memories. So that technology is finally becoming practical.
That’s TIG!
How about using it for digital
signage or digital textbooks?


　

Profile


  • Digital Picture Book Author

    Professor, Keio University; Ph.D. (Policy and Media)
    Director, B Lab
    Chairperson, Learning of Tomorrow (General Incorporated Association)
    Chairperson, CANVAS

    After graduating from the Faculty of Engineering at the University of Tokyo, he served as a visiting researcher at the MIT Media Lab before founding the NPO CANVAS and the Learning of Tomorrow Association, a General Incorporated Association, and assuming the role of representative. He serves as an outside director for Matsuya Co., Ltd., Fuji Media Holdings, Inc., and Digital Garage, Inc.
    He has served on various government committees, including the Information and Communications Council of the Ministry of Internal Affairs and Communications, as well as the NHK Central Broadcasting Program Council. He also serves as a director of the Digital Signage Consortium, among other roles. He holds a Ph.D. in Policy and Media.
    His publications include *Turning On Children’s Creativity!*, *What Are Smart Kids Doing on Their Smartphones?*, *The Forefront of Online Education in Japan: Considering Learning in the Post-COVID Era*,“What Is Programming Education? 45 Questions Parents Want to Know,” and “Declaration on Digital Education.” He has also provided supervision for numerous works, including “Ah, I See! Programming Education for Parents and Children Through Manga.”