Other
- 2018.03.19
- NHK Central Broadcasting Program Council
My First NHK Central Broadcasting Program Council Meeting.
To speak frankly, without holding back, I feel that NHK’s educational programs are characterized by high quality, deep affection, and a sense of security, and that this channel forms the foundation of Japanese society.
When I was in elementary school, I became the “TV monitor”—the student in charge of checking the program guide and letting the teacher know which shows to watch during class. It was simply because I couldn’t stand missing a show I wanted to see. Later, as I progressed from student to working professional, I had many opportunities to work alongside the producers, art directors, creators, and cast members of my favorite shows—such as “Doremi no TV,” “Shakkin,” “Bijutune,” “Minna no Uta,”“Tsukutte Asobo,” “Design A,” and “Noji’s Inspiration Workshop,” and I have taken a keen interest in the mechanisms by which NHK consistently produces such innovative programs.
At the council meetings, each member selects one program to discuss each time, and today I chose “0655.” As media and lifestyles have changed, viewing habits have diversified, and TV content has become accessible anytime, anywhere. Amidst this, “0655” is a program that makes viewers feel there’s value in watching it on TV at that specific time.
Airing every morning at 6:55 a.m., this program helps both parents and children establish a daily rhythm as they wake up and get ready for the day. It is a program where watching it at 6:55 a.m. holds special meaning. This program, which seamlessly blends into daily life, is peppered with subtle touches that let viewers naturally sense the changing seasons.
Although it’s a short, 5-minute program, it’s packed with content—from catchy songs that teach valuable lessons to interactive features that encourage participation, such as a raffle you can enter by taking a photo of the TV screen with your phone.
I believe there are merits to both the flexibility of various viewing styles and the experience of watching TV in real time. Regarding the former, I asked NHK On Demand why there are no morning programs for young children available and requested that they make them available.I’ve even seen parents at family restaurants showing their children videos on their smartphones—videos that are likely illegal—and considering the enormous costs involved in removing such illegal content, I sincerely hope they will officially make these programs available on demand.
Since there haven’t been many committee members focusing on educational programs so far, I’ve decided on my own to focus primarily on educational programs for a while to ensure diversity. I also hope to be of service from the viewers’ perspective.





































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