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2026.06.22
A Matsuya Opens at Matsuya

Matsuya and Matsuya have officially become a family.

Matsuya, Matsuya, has opened.

Once, when I told a taxi driver, “Please take me to Matsuya in Asakusa!” I ended up at the Matsuya beef bowl restaurant instead of the Matsuya department store.

Thinking back on that, I immediately ordered the “Double-Portion Kobe Beef Rice Bowl” ^^

We’ve entered an era where you can enjoy Matsuya at Matsuya—even when it’s not April Fools’ Day.

*The third photo is from the official Instagram account.