Blab [Press Release] B Lab and “RE:CULTURE”: A Culture Design Project That Creates the Future of Style Through Art and Tech | "RE:CULTURE," a Culture Design Project That Creates Fashion That’s a Step Ahead Through Art and Tech, Launches |
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| B Lab (Director: Nanako Ishido) is launching “RE:CULTURE,” a cultural design project that uses art and technology to bring the latest trends into everyday life. |
| This project is an experimental and hands-on initiative that designs the fashion of the future—one that seamlessly integrates into daily life—by fusing cutting-edge technologies such as AI, blockchain, and XR with cultural fields including art, fashion, music, and film. |
| What is RE:CULTURE? |
| In the coming era, where AI is automating virtually everything, “cultural activities” that stimulate emotions and sensibilities will become increasingly valuable. |
| RE:CULTURE is a cultural project aimed at using technology to expand and reinvent these uniquely human pursuits, thereby envisioning an exciting future for culture. |
| Vision |
| Redesigning the fashion of the near future using technology to suit modern society. |
| Dressing, decorating, collecting, playing, feeling |
| RE:CULTURE’s vision is to redesign these uniquely human sensibilities as “the next fashion experience” and thereby update culture. |
| Future Initiatives |
| • Unveiling new forms of expression through cutting-edge technology centered on AI Creating works that combine visuals, sound, and spatial experiences in harmony with physical sensations • Experiential exhibitions and sales of artworks Proposing “fashion experiences that are just a step ahead” through exhibitions in both physical and virtual spaces • Developing and providing products and services that let you experience “fashion that’s a step ahead” Rolling out products and services that stimulate the senses and can be enjoyed in everyday life • Collaborating with artists, creators, companies, and brands, and hosting workshops Creating spaces that open up new possibilities for culture through co-creation, experimentation, and dialogue |
| Contact Information |
| Web: https://reculturelab.com |
| Contact: contact@reculturelab.com |
| About B Lab |
| “B Lab”—an acronym for Beyond, Borderless, and Breakthrough—is billed as a research institute, yet it |
| connects universities, research institutes, communities, and talent around the world, bringing together the unique skills and insights of many people to create new technologies, |
| services, content, businesses, and societies. While its scope is broad—encompassing technology development |
| , solving social issues, and creating new services—its scope is broad, but the common thread is social implementation: everyone |
| builds it together. Fathers, mothers, grandmothers, and children—everyone is a researcher. As Lifelong |
| Seekers and carry a “second researcher business card.” It is social, open, and participatory, where |
| and everyone else—connecting to build a new society, matching challenges, ideas, technologies, funding, skills, and people |
| , and working together to create an exciting future—from small innovations to large-scale ones |
| . |
| <Related LINK> https://www.blaboratory.org/ |
Professor, Keio University; Ph.D. (Policy and Media)
Director, B Lab
Chairperson, Learning of Tomorrow (General Incorporated Association)
Chairperson, CANVAS
After graduating from the Faculty of Engineering at the University of Tokyo, he served as a visiting researcher at the MIT Media Lab before founding the NPO CANVAS and the Learning of Tomorrow Association, a General Incorporated Association, and assuming the role of representative. He serves as an outside director for Matsuya Co., Ltd., Fuji Media Holdings, Inc., and Digital Garage, Inc.
He has served on various government committees, including the Information and Communications Council of the Ministry of Internal Affairs and Communications, as well as the NHK Central Broadcasting Program Council. He also serves as a director of the Digital Signage Consortium, among other roles. He holds a Ph.D. in Policy and Media.
His publications include *Turning On Children’s Creativity!*, *What Are Smart Kids Doing on Their Smartphones?*, *The Forefront of Online Education in Japan: Considering Learning in the Post-COVID Era*,“What Is Programming Education? 45 Questions Parents Want to Know,” and “Declaration on Digital Education.” He has also provided supervision for numerous works, including “Ah, I See! Programming Education for Parents and Children Through Manga.”
